PPC marketing, the great boon of digital marketing agency in Kolkata 2022

PPC marketing, the great boon of digital marketing agency in Kolkata 2022

DATE : May 27, 2022
PPC marketing
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Have you ever heard of PPC marketing? NO? Then you can figure out the overall meaning of the term PPC and its role in digital marketing for sure. 

PPC is one of the most vital areas in a digital marketing agency. Without this, online marketing scores only 50 out of 100 if considered so.

That’s why let’s start with the info on the roles and the other working areas of PPC marketing in brief. 

Info on PPC marketing


PPC Marketing to Promptly Reach the Right People at Right Time


PPC means Pay-per-Click. That means you will get paid per click when any viewer visits your site’s ad. It is generally originated for search engines ex: Google and social platforms like Facebook, Instagram and so. PPC marketing originates organic traffic to your website and generates lots of reviews which your boosts webpage fast to rank in Google. 

Ad Creating 



You must determine when you will utilize the search screen or the network showcase before you begin creating your PPC advertising. When people are searching for a relevant keyword on Google, all of your ads will show up on the Google search results page.

If you choose to place an ad on Google’s search engine, you will find that it is much easier to do so. You only need to provide a title and a short outline of the advertisement. That’s all there is to it.

Other suggestion is to make it more exciting. Everybody likes a title that piques their interest or piques their inquiry. If you need users to click on your ads, you must provide them with a compelling incentive to do so by using a bold title that captures the viewer’s attention under the guidance of a good digital marketing agency.

Rules to publish the Ads

  1. Never Click your own ads
  2. Never force the viewers to click your ads
  3. You must place the ad properly according to the content
  4. Only 3 ads per page. You can do it or else there will be a chance to get banned.
  5. Follow the terms and conditions every time
  6. Ads should not drive people astray.
  7. The target term should always be included in the title and explanation.
  8. Use caution when using a show of networks; you rarely know where your ads may show.

The Various Sorts of Pay-Per-Click Advertising

Now that you’ve learned what pay per click is, the very next step is to learn about the many sorts of PPC advertising campaigns that may help you grow your internet business and advertise your products to the proper people. The pay per click social media marketing agency in Kolkata works collaboratively with your organization to identify the most effective PPC ads for filling your sales process.

Based on your objectives, there are several sorts of pay-per-click advertisements:

Search Ads


esy infotech

search ads image

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

Social Ads

ESY INFOTECH is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC advertising.

Google Shopping Ads

Google Shopping ads are suitable for websites with a large volume of products. These PPC advertising appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

In-stream Ads

In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Gmail Sponsored Promotions (GSP)

Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.

Local Services Ads

Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.

Functions of PPC

PPC (pay-per-click) promotion is a keyphrase marketing technique. Various search keywords and combinations are assigned a value by PPC campaign control systems like Adwords depending on their search traffic, complexity, and opportunities it provides. The greater the search value, the more marketers compete for the same term.

Your pay-per-click advertising must be related to your intended audience, contain important keyword, have high click-through percentages (CTRs), and direct leads to a Search – engine landing page to acquire a decent Quality Index.

We Help You Improve Your Quality Score and Generate More Online Revenue

At  ESY INFOTECH Agency, we determine your PPC marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.

Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.

Why PPC Marketing Works For Your Business

Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.

Here are the top benefits of investing in PPC marketing services:

Low Barrier to Entry

Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors on acquiring pay per click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.

Improved Brand Visibility

Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.

Granular Targeting

Serve targeted messages to your ideal customers based on their search behavior, online activities and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC marketing allows you to connect with specific customer groups based on gender, age group, location and other demographics.

Fast Results

One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.

Trackable Data

PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks and conversions, to provide you with a clear picture of your pay-per-click campaign performance.

Total Customization

Beat the competition with custom, highly-relevant Google pay per click campaigns that resonate with your target audience. PPC marketing gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay per click campaign from the keywords, audience targeting, placements and even the specific zip codes you want your ads to run in.

Why Pay Per Click Advertising is a Great Investment

Reach Your Target Market With PPC Ads That Convert

Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.

Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success:

  • The top three posts on SERPs get 46 percent of clicks (WordStream)
  • Google gets more than 167 billion monthly searches (Search Engine Land)
  • PPC does not require constant maintenance and attention
  • Paid search allows better tracking
  • PPC clicks convert at 1.5X the rate of organic search clicks (Moz)
  • SEM allows you to target local communities online


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